Brochures, Leaflets & Flyers (UNH)

Brochures, Leaflets & Flyers: Content, Words, Design (UNH)

Tuesday, June 5, 2012-- 9:30 a.m.-4:00 p.m.
University of New Hampshire
Pease International Tradeport
Portsmouth, New Hampshire

$235, lunch included

0.6 CEUs

In this information-intensive age, your flyer, leaflet or brochure faces heavy competition. This workshop provides information and practice in how to organize, design and prepare the content, copy and design of printed promotional material.

It clarifies the strategic points the writer/producer must establish to get the attention of the intended reader and sell the intended point, and then covers the multiple tactics for choosing and implementing effective words, graphics and design.

Topics include: purposes, strengths and limitations of various formats; criteria for evaluating content and ideas; processes to link target readership, selling points and design; useful ways to research, develop and organize creative ideas; and format options and design ideas.

You are urged to bring samples of your work in multiple copies, if possible, for in-class examination.

(This is part of the Marketing Certificate Program, but you do not need to enroll in the program to take this workshop.)

To Register: 1-603-862-4234; www.learn.unh.edu/pcw/pd/sched.php?id=

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